The position and responsibilities of a chief marketing officer, or CMO, could be hard to pin down. These professionals are accountable for running the marketing department and liaising with marketing project managers, sure, but what are the other CMO responsibilities which can be important to understanding the position?
Put merely, the chief marketing officer of an organization has the primary responsibility of driving revenue by rising sales via marketing activities. The CMO in most firms will report directly to the CEO and is typically part of executive-level management. The chief marketing officer will liaise with different company executives to ascertain firm-wide goals. They will also assist marketing directors and managers create a marketing strategy that achieves those profit, product, and progress goals by a range of marketing capabilities and activities.
The CMO manages and oversees all marketing activities throughout the company. The CMO needs to have a broad understanding of brand name development, sales management, product, distribution administration, and customer service. The CMO will have enter into brand marketing, pricing, advertising, market research, marketing communications, project administration, and public relations.
Chief marketing officers typically wear quite a few different hats. They will need to have a particular set of skills or traits to lead the corporate’s model management and marketing activities in a way that results in growth. These are just a few of an important responsibilities of a CMO:
Growth driver: The core of what a CMO does is drive growth. This is the primary responsibility of a CMO. One of many tricky aspects of being a CMO is that some marketing activities might be unpredictable, particularly within the digital and social media age, so making strategic choices that drive growth is a particularly necessary responsibility.
Marketing professional: While the CMO doesn’t usually get their fingers soiled with the granular tasks of the marketing group, they still must be an expert in all things marketing. The CMO is ultimately accountable for the entire activities carried out by the marketing department, so they need to have a deep understanding of the marketing features at their disposal.
Customer champion: The CMO is also responsible for serving as the buyer champion in chief, ensuring that all marketing activities serve to create model loyalty and make sure the person experience is enjoyable and successful.
Chief storyteller: Finally, in addition to enterprise-focused responsibilities, the CMO is responsible for leading the artistic side of the company. The CMO needs to be able to nurture the creativity of the marketing department, spurring modern marketing concepts that will help entice and retain more prospects and lead back to elevated sales growth.